What It Means
POSSE stands for "Publish on your Own Site, Syndicate Elsewhere." In simple terms: put your content on the PTA website first, then share it to email, social media, and other places.
Why It Matters
- Your website becomes the single source of truth — one place where everything lives.
- You can update information in one spot instead of fixing it in 5 different places.
- People can always find the latest version on the website, even if they missed the email or social media post.
Example
Instead of writing a bake sale announcement in an email AND on Instagram AND on the website separately, write it once as a website post. Then share a link to that post in your email newsletter and on social media.